Kylie wanted to have the look they used to wear back in the 50’s so she put her outfit together which I loved!
Company name/Organization name
Tell us about your business (what product or service you provide )
The FOHER Co mission is to bring our valued customers premium triathlon and cycling apparel that is comfortable, flattering, stylish, bright and fun. We are a hard-working, fun-loving and quirky Community who love to cut up and have a great time, and our kit reflects our quintessential Aussie attitude and personality. Our business philosophy has never wavered, and is centred around being positive, inclusive and providing a platform that encourages, empowers and inspires particularly women and men into an active lifestyle that they love doing with us all year round.
What’s the best advice you have received in business that you wish to pass on to others?
Whenever I start to question, second-guess and doubt, I always remember our why. Why we started FOHER Co. Getting back to basics has carried us out of some pretty negative thinking and helped keep us moving forward.
What one thing have you learned as a small business owner that has served you well over the years?
To have a selection of good wine handy for those head-banging ‘why’ moments mentioned above. I also try not to take things too personally, rather I see customer feedback as a way to improve my business.
Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
Having an invested A-Team is essential. There is no way I can possibly be everything to my business, although I’ve tried! I’m well guilty of spreading myself way too thin. All that happened was that I ended up in a not so good a place more than once, something always gives. Finding a work/life balance is critical, and having talented people who actually give a shit about you and your business, and that want to see you succeed is hard. But when you do find them, hold onto them and squeeze them! The top three in my A-Team are my 2IC (my Mum…fondly known as FOH-Mum among our Community!!!), my Accountant, and my Digital Marketing Manager.
What do you do for fun/relaxation?
I love being active, so a lot of my ‘me’ time involves my swim, bike and run training. It also gives me an opportunity to put new FOHER Co garments through their paces, create content and catch up with my friends. Reading back, that doesn’t sound very relaxing does it, but a solid ride ending with good coffee and smack chats is the shiz! I suppose my real down-time usually involves catching up with my close girlfriends over drinks. I especially love impromptu adventures where you never know where you’ll end up!
And something on the fun side of things, what’s your party trick or secret talent?
My sister says I do a pretty good monkey impression! But on a more serious note, I have a PhD in Tropical Ecology, and spent about 10 years working as a Quarantine Entomologist for the Federal Government. I loved so many things about that time of my life. Not many people know about that!